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Introduction to Pricing in AA

Pricing is part of the Retail Banking suite of products.

AA provides various pricing methods for financial institutions to attract and retain customers. It offers Preferential Pricing based on the relationship a customer maintains with the bank or the channels through which the customer accesses and transacts on their accounts.

Preferential Pricing comes in various formats. These can be condensed into six main pricing strategies:

  • Regional Pricing
  • Channel Pricing
  • Household Pricing
  • Relationship Pricing
  • Package Pricing
  • Promotional Pricing

These strategies can be used independently of each other or in combination, depending on each use case.

Illustrating Model Parameters

The model parameter for Pricing in AA is explained below.

Model parameters consists of:

Illustrating Model Products

The module allows the user to create Loyalty Products, Valued Customer and Internal FX using the AA framework under the Relationship Pricing Product Line

S.No Product Name Product Attributes
1 Loyalty Products Loyalty Pricing Product
2 Internal FX Internal FX Product
3 Valued Customer Valued Customer

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Published on :
Tuesday, May 28, 2024 5:27:33 PM IST